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New Era Martial Arts

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We Help Parents Raise Confident Leaders
& Adults Reach Their True Potential!

Since 2012, New Era Martial Arts has provided its members with a road map to success based on self-defense, confidence and goal-setting skills.

585-334-5281

2199 East Henrietta Rd, Suite 2B, Rochester, NY 14623

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New Era Martial Arts Owner

Hi, I’m Master Joe LaVallee.

I KNOW HOW DIFFICULT AND CONFUSING
FINDING A MARTIAL ARTS SCHOOL CAN BE.

I remember when I was child, feeling uncertainty about beginning martial arts. I wondered if I had what it took to succeed and I wasn’t the most athletic or confident child - quite the opposite. Little did I know that beginning my martial arts journey would be one of the most profound experiences of my life!

When I opened my school in 2012, I made a commitment to serving and empowering the community of Rochester by teaching children and adults the confidence, leadership and fitness skills that can only be achieved through martial arts.

We Share & teach The Same Values You Teach At Home.

Our programs have a strong focus on personal development. The foundations of our morals, values and core character traits are formed in our early years. For this reason, the programs at New Era Martial Arts are an essential way to enhance the growth and personal development of young students of all ages. 

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TRADITIONAL MEETS MODERN: SELF DEFENSE & AWARENESS SKILLS FOR THE REAL WORLD

You may have experienced boredom with your usual fitness routine or reached a plateau in your performance or physical fitness results. Our adult programs are the perfect alternative to a boring gym routine, as they help you develop into your maximum potential both physically and mentally by providing real-life self-defense strategies in a fun, focused environment. 

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Our Facility

• 1,400 Square-Foot Main Training Area With 10 Foot Ceilings
• Zebra Mats for Maximum Safety
• Climate-Controlled Training Room & Waiting Area
• Open Seating for Parents & Spectators
• Complimentary Wi-Fi
• Men's & Women's Changing Rooms
• Equipped for Special Events Such as Workshops, Parties & Seminars

What Makes New Era Martial Arts Different From other
Karate & Taekwondo Schools?

We focus on the personal development aspect of martial arts, not just self-defense moves.

Our instructors are all certified black belts, qualified, and professionally trained to teach martial arts.

Our facility is always clean and features a viewing area for parents, as well as matted floors throughout.

Our Promise at New Era Martial Arts:

To Train in the
Highest Quality Martial Arts
Program Available

To Focus On
Personal Development
in a Positive Environment

To Offer Programs
Accessible & Enjoyable
by People of Any Age


The journey from White Belt to Black Belt is one of incremental learning and skill development, that students of any age and fitness level can embark on.

FUN, EXCITEMENT & PREPARATION: STUDENTS & PARENTS LOVE MARTIAL ARTS TOURNAMENTS!

One of the most fun parts of martial arts training is the ability to test your skills by competing in a tournament. Tournaments are not only fun for competitors, but they also become a great social experience for parents as well!

From sparring to forms to team demos, these awesome competitions are not only a place where our students can test their skills, but also a place where team spirit is built, fears are overcome, and character is developed. Most importantly, they are tons of fun!

One more reason you will love martial arts at New Era Martial Arts!

  • Master Joe LaVallee

    Master Joe LaVallee

    Owner/Head Instructor

    5th Degree Black Belt

  • Deshi R. LaVallee

    Deshi R. LaVallee

    Instructor

    2nd Degree Black Belt

  • Mr. N. Denton

    Mr. N. Denton

    Instructor

    Black Belt